"Decoding Iconic Logos: How 10 Brands Built Their Visual Empires"

Decoding Iconic Logos: How 10 Brands Built Their Visual Empires - Vartika Gupta, (B.Voc.VP)(24.06.2025) 1. Pinterest Launched in 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra, Pinterest is a visual discovery engine where users “pin” images and ideas. Initially aimed at hobbyists and creatives, it grew into a global platform used for inspiration in fashion, design, DIY, and more. Its simple red-and-white logo features a stylized "P" that mimics a pushpin, reinforcing its core metaphor. Pinterest has become a powerful branding and marketing tool, particularly among lifestyle and creative industries. Its clean, user-friendly interface and visual appeal have helped it attract hundreds of millions of users worldwide. 2. Nike Founded in 1964 as Blue Ribbon Sports and rebranded as Nike in 1971, the company was named after the Greek goddess of victory. Its iconic "Swoosh" logo, designed by Carolyn Davidson for just $35, symbolizes movement and speed. Nike produces ...